ABBA chose London for ‘Voyage’ shows in post-Brexit loyalty

ABBA have reportedly chosen London as the venue for their ABBA Voyage concert series in support of the UK’s post-Brexit.

This was said by Svana Gisla, the producer of the event who spoke recently Daily Mirror (via Music-News.COM).

“A lot of companies were leaving, there was a lot of uncertainty about the UK at the time, and ABBA themselves decided: ‘No, we want to go in.’ They can leave, but we want to get in, because ABBA is so popular in the UK, Gisla explained.

“They’ve all lived in London for a while, they love London so much and it became the only option very quickly.”

The ‘revolutionary’ ABBA Voyage series launched in May at the purpose-built ABBA Arena in Queen Elizabeth Olympic Park, east London. It sees the digital versions of the Swedish pop icons perform a hit-filled set backed by a 10-piece live band.

All four members of ABBA – Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad – attended the opening night, performing in public for the first time in 36 years.

ABBA avatars pose in concert costumes. CREDIT: ABBA Voyage/D&G

  • READ MORE: ABBA Voyage creators reveal how they created the show and what’s next.

talk to NME on the red carpet, Lyngstad said it was “fantastic” to be at the premiere with her bandmates.

“I’m really looking forward to seeing the show again,” he continued. “I saw it once on Monday night and it’s just a feeling … you want to see it again and again because there are so many details that can’t be understood in one viewing.”

He added: “I want to see the audience’s reaction again because they were standing and clapping, singing, dancing and having a great time.”

Lyngstad then made a surprise appearance at another ABBA Voyage concert in September.

Last month it was revealed that the London residency had been extended until November 2023 due to demand. You can purchase remaining tickets for future dates Here.

In a glowing five-star review of ABBA Voyage, NME Concluded: “Aging rockers and poppers should emulate this idea, but the ABBA Voyage experience will be hard to come by.

“We welcome our new ABBAtar mentors, only to bring these songs back to us in a completely new and joyful way.”

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