Adidas announced that it will sell Yeezy shoes and donate all proceeds to charity. The decision comes as part of the company’s efforts to give back to the community and promote social justice causes.
Yeezy is a footwear and clothing line created by rapper and entrepreneur Kanye West in collaboration with Adidas. The shoes are highly sought after by collectors and sneaker enthusiasts and are known for their distinctive design.
The move by Adidas to donate proceeds from Yeezy sales to charity is part of the company’s ongoing efforts to promote social justice and give back to the community. The company has previously launched initiatives to promote diversity and inclusion in the workplace and has made donations to organizations focused on education, environmental sustainability, and other causes.
In a statement, Adidas CEO Kasper Rorsted said, “We are proud to partner with Yeezy to support important social justice causes through the sale of these iconic shoes. We believe that companies have a responsibility to use their resources and platforms to make a positive impact on society, and we are committed to doing our part.”
The decision to donate Yeezy proceeds to charity was welcomed by many in the sneaker community and by social justice advocates. Some, however, criticized the move as a publicity stunt and called on Adidas to do more to address systemic issues within its own operations.
Despite the criticism, the decision by Adidas to donate Yeezy proceeds to charity is a step forward in the company’s efforts to promote social justice and give back to the community. With Yeezy shoes remaining hugely popular among collectors and sneaker enthusiasts, the move is likely to generate significant funds for charity and help support important causes.