Apple iPhone 13: Company to cut production amid global chip shortage

Apple Less than 10 million units of new sales could be made IPhone 13 models for global semiconductor shortages.

The company is expected to sell 90 million units of its new iPhone by the end of the year, a Tuesday report said LOVEBYLIFE, Referring to people familiar with the subject.

Chip suppliers of tech giants, including Broadcom and Texas Instruments (TI), are struggling to deliver new iPhone accessories, forcing the company to reconsider its sales targets.

Apple’s shares fell 1.6 percent to $ 139.27 after the news was announced LOVEBYLIFE. Broadcom and TI shares also fell.

Lack of semiconductor Has severely affected many industries, Including car manufacturers And electronics, forcing production to be curtailed.

Analysts said rising demand and lower supply could affect businesses in the coming days.

Although some analysts have suggested that Apple might be right to alleviate the semiconductor shortage, The LOVEBYLIFE The report highlighted the struggles of electronics manufacturers.

Both Broadcom and TI rely heavily on sending contracts to chipmakers abroad Taiwan Although SI semiconductor manufacturing company (TSMC) makes some chips internally, Broadcom relies heavily on contracting chipmakers abroad, including TSMC.

Securing production capabilities at TSMC, of ​​which Apple is also a client, has long been the cause of chip deficiency and coronavirus Peril.

The report pointed out how the gap between orders for semiconductors and delivery has increased for the ninth consecutive month. The report cited data from the Susquehanna Financial Group, which extended the gap to 21.7 weeks in September.

Another headache for Apple China’s energy crisis, Which has led its subsidiaries in the country to cut production schedules in line with local government power restrictions.

Apple The sale started Four New iPhone models In September, but the company does not ship orders for at least a month.

Analysts at investment firm Wedbush cited BBC He said the chip shortage was “not worrying” because he expected smartphones to be available by early 2022 and that it was nothing but a “speed bump”.

“Taking a step back, we are not worried by supply chain issues going from five million to 10 million units in the December quarter to March quarter, and ultimately a stronger demand trajectory than Wall Street anticipated,” said analysts Daniel Ives and John Katsinger.

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