Google is reportedly testing an artificial intelligence (AI) upgrade to its search engine for select users, in a move that sees the tech giant edging closer to rival Microsoft’s AI push.
According to reports, Google is adding an AI-powered function to its search engine, which can understand a user’s query in a more human-like manner and provide more precise results. This will allow the search engine to better understand the intent behind a user’s search and provide more personalized and accurate responses.
The new AI-powered search function reportedly uses natural language processing (NLP) and machine learning (ML) algorithms, allowing it to learn from user behavior and improve its accuracy over time. This is similar to Microsoft’s push to integrate AI and ML into its search engine, Bing, to provide more relevant and personalized search results.
Google’s move is part of a wider trend in the tech industry, with companies increasingly leveraging AI and ML to improve their products and services. Google, in particular, has been at the forefront of this trend, with its Google Assistant and Google Home devices powered by AI technology.
However, the addition of AI to its search engine could give Google an even greater edge in the search market, which it already dominates with a market share of over 90%. The enhanced search capabilities could also provide a competitive advantage for businesses that rely on search engine optimization (SEO) to drive traffic to their websites.
The move also highlights the growing importance of AI and ML in the tech industry, with companies investing heavily in research and development in these areas. This is reflected in the significant growth in AI and ML-related job postings and the increasing demand for AI talent.
Overall, Google’s addition of AI to its search engine for select users is a significant development in the tech industry, bringing it closer to rival Microsoft’s AI push. The move highlights the growing importance of AI and ML in the industry and the potential for these technologies to transform the way we interact with technology and each other.