Digital culinary hub Food52 is moving its headquarters from Chelsea to the Brooklyn Navy Yard – and dramatically, from Rudin Development and Boston Properties to Dock 72, the ship-shaped waterfront office tower.
This is a significant step for Food52, an online cooking and home brand that reaches 25 million people every month. It is named one of the world’s “most innovative companies” by Fast Company Magazine in 2020.
But since WeWork signed on as anchor tenants and development partners six years ago, it’s equally important for developers hungry for new office tenants on Dock 72. WeWork occupies 220,000 of the building’s 675,000 square feet.
Food52 is taking 42,000 square feet on the entire 13th floor. The site’s co-founder and CEO, former New York Times food editor Amanda Hesser, said the company “redefined” its workplace vision during the epidemic, “embracing our content and commercial work just as we do on the site.”
He said he is already starting to build studios and test kitchens on Dock 72 and plans to move there in the second half of 2022.
Rudin and Boston have a 12-year deal. Although WeWork’s commitment remains strong on the site despite its predicament, developers’ efforts to attract more tenants have been hampered by the epidemic.
In addition to its New York Ferry parking lot, the technologically advanced Dock 72 has 35,000 square feet of tenant facilities, including a food hall operated by FLIK Hospitality and Danny Meyers Union Square Events, a rooftop conference center and a health and wellness center.
Food52 lease terms are not available.