‘Celebration Walls’ to give residents a place to cheer on Olympic athletes


Canadian Tire is unveiling six “Celebration Walls” across the country to give residents a place to cheer for local athletes competing in the 2020 Tokyo Olympics.

The retail company says the walls are custom-designed interactive installations that include photos, figures, quotes and descriptions of praise. The walls serve as a backdrop for the residents to take photographs.

In a news release on Monday, Canadian Tire said the walls provide a “meaningful way” for Canadians to show their support for Team Canada athletes when their hometown hero is in the stands in the Japanese capital without family, friends and fans. are competing.

On Tuesday, Canadian Tire unveiled a celebration wall for runner Aaron Brown in Toronto’s Distillery District. Next to the wall is a sign with his name in bold red and white letters and the caption – “Go Aaron Go.” A figure of a runner in a relay race is attached to the sign in red.

Brown, who competes in athletics, is an Olympic bronze medalist (Rio 2016), a two-time world bronze medalist (2013 and 2015), and was a World Championship finalist in 2019 (100m and 200m). The Tokyo Games is his third Olympics. His hometown is Toronto.

Brown, currently in Florida, where he is training before moving to Tokyo in two days, said he was impressed by the wall, adding that it matters because the Tokyo Olympics are “unorthodox” sports.

Brown said in a Zoom interview, “My friends and family, a place for supporters, where everyone goes and supports me, a big wall like that, a wall of celebration just dedicated to myself, I’m humble and sure. I am extremely grateful.”

“Just to see it in real life, like I said, it’s just a real moment,” he said.

Brown said the wall is a way to maintain connections with family, friends and fans. He said his wife and son would not be in Tokyo to see him compete.

“My wife is going to go to Toronto when the game starts, so she’ll be able to watch it, take my son there, so if I see a picture or a video of her, it’ll just be white stuff on the cake.”

The Wall Is ‘Awesome’, Says Brown’s Mother

Ian and Sonia Brown, their parents, were in the Distillery District Tuesday afternoon for the unveiling of the wall.

“You know what, it’s real,” Ian Brown said of the Wall.

“Here is a way for us, as Canadians, to show our support to all the athletes around, and to make sure they know they are loved, and that we are making them happy. “

Brown’s parents were able to support their son personally when he competed in his first two Olympics in 2012 and 2016. He said he’s still getting used to the idea of ​​cheering from afar this time around. He said the wall helps.

“Awesome. Wonderful,” Sonia Brown said of the wall.

“I give him virtual hugs all the time and he knows I love him to death,” she said.

“I think for Aaron, his motivation and his determination to do the best he can is what really motivates him. And it takes. He just works hard and he works hard.” . He is a truly remarkable human being.”

Wall to be unveiled for Rosie McLennan on Wednesday

On Wednesday, Canadian Tire plans to unveil a celebration wall for trampolineist Rosie McLennan in King City at the corner of King Road and Keele Street.

McLennan is a two-time Canadian Olympic champion at London 2012 and Rio 2016 and the first Canadian to successfully defend an Olympic title at the Summer Games. She is the 2013 and 2018 world champion.

Additional celebration walls will be installed for sports climber Alanna Yip in Vancouver, tennis player Leyla Fernandez in Montreal, Paralympic swimmer Nicolas-Guy Turbide in Quebec City and para-cyclist Kate O’Brien in Calgary.

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