Michelin-starred chef Daniel Cloud is launching two French-inspired concepts inside a new tower rising in the Flatiron District.
The ubiquitous Big Apple restaurateur signed a lease this week to open a French steakhouse and cafe and market inspired by Paris’ small open-air marches at One Madison Avenue. Terms of the deals were not disclosed.
Cloud — owner of fine dining palaces such as Daniel, Le Pavillon and Le Gratin — plans to open in 2024 inside an office tower owned by SL Green at 23 E. 22nd St., between Broadway and Park Avenue South.
“For me, it’s where Midtown ends and downtown begins — where business and leisure come together,” said the French-born chef, who recently became a U.S. citizen.
“Now that I’m American, I can open a steakhouse,” quipped Cloud.
“It’s something I’ve always wanted to do, like a Japanese restaurant,” he added, referring to Joji, a secret sushi spot that opened in September under Le Pavillon in Grand Central Terminal.
The space includes an outdoor kitchen with a wood grill designed by David Rockwell’s Rockwell Group.
Designed by Rockwell, the cafe and market will sell fresh produce as well as gourmet options, seasonal ingredients and prepared meals. Together with the steakhouse, it occupies 16,000 square feet on the first floor. The market will be 9,500 square feet and the steakhouse will be 6,500 square feet, the spokeswoman said.
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Boulud said the bar-heavy Flatiron District needed a steakhouse.
“There’s not much of a neighborhood,” Cloud said
So what makes a French steakhouse?
“Using French cuisine, including cooking vegetables,” said Bouloud, “and the mix of French and American food and wine is perfect. The project is amazing.”
One Madison avenue is slated to be completed next year after a $2.3 billion redevelopment.
Tenants of the building will have exclusive access to a 7,000-square-foot tenant lounge with food and beverage service in a “private club-style” space managed by Boulud. This will be in addition to an 11,000 square foot rooftop with 5,400 square feet of indoor event space designed by Rockwell and provided by Boulud.
The venue features high ceilings and oversized windows, spectacular views of the skyline and a 5,800 square foot landscaped patio overlooking Madison Square Park. The 55,780-square-foot Chelsea Piers Fitness Center will also be in the building.
SL Green has signed agreements with some major companies to take advantage of the benefits. Investment management firm Franklin Templeton signed a 15-year, 347,474-square-foot lease in September. Last March, IBM signed a 16-year, 328,000-square-foot lease, a spokeswoman said.