Celebrities re-wearing the clothes we’ve already seen may not be worth the headlines – it’s not like most people Everyday they are stepping in brand-new style.
But the recent rise of stars wearing a recognizable recycled look, exemplifies the unique moment style after years of fast fashion’s increasing popularity and the ever-present call for the next best thing on social media.
“We’re experiencing an exciting moment in fashion right now, when suddenly you’re less aware of what you’re wearing and how it looks on you and your statement of clothing,” says Bella Gerard, StyleCaster fashion and lifestyle editor.
Gerrard says celebrities’ fashion statements can say a lot these days: They can either support an upcoming brand or highlight sustainable apparel. They can also tell a compelling story specific to the star in question.
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Royal Standard: Duchess Kate, Duchess Meghan repeats with a purpose
Duchess Kate and Prince William arrived at William’s inaugural EarthShot Awards last month, with both prominent royal fans wearing the clothes they had seen before.
Kate wore a periwinkle custom Alexander McQueen dress she wore at the BAFTA event in 2011, but William chose a black turtleneck and green velvet suit jacket for the 2019 Centerpoint Gala. The context is all about environmental sustainability, so reusing the past look was a natural fit.
“It automatically draws attention to clothing and puts it on engagement,” says fashion journalist Elizabeth Holmes, “HRH: So Many Thoughts on Royal Style.” “(Kate does this) when she wants to minimize the fashion debate of the moment and focus on the cause or engagement or whatever she has to do. I think she really chooses her repetitions and I think it’s really smart.”
The British royal family – and especially women – have their eyes on everyday fashion choices, from Queen Elizabeth II’s matching skirt suits and hats to the fashion blogs that oversee every outfit Kate and Duchess Meghan wears. Members of the Monarchy follow a fine line between glamorous looks but also allowing fans to relate to them. What’s more relevant than choosing something already in their closet?
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“They should look fancy and frugal,” says Holmes. So re-wearing the clothes is “practical, but it really has a major purpose in the discussion around them, because everyone is reviewing everything Kate and Megan do. So when you look at those familiar pieces, it makes them human.”
Prince William’s repetitive formalware has been given a double standard, especially for men and women celebrities. Neither William, Prince Harry, nor his father, Prince Charles, can re-wear a black or navy suit a dozen times, but it is significant when a woman re-dresses something from her wardrobe – a burden of presentation for female stars, ”Holmes explained.
“If you repeat that view and get more than one moment of your return on investment, go for it,” adds Holmes.
What can we learn from Tiffany Haddish and her ‘giving gown’
If anyone has a return on their investment, it’s Tiffany Haddish.
While the comedian and actress were still emerging, she attended the 2017 premiere of her film “Girls Trip” in a white Alexander McQueen gown, but felt she didn’t get enough dresses from a designer dress for more than $ 4,000. . So she wore it again. And again.
‘Gown Giving’:Tiffany Haddish is wearing her famous McQueen dress again
Thus, it appeared in 2017 on the cover of their “Saturday Night Live” hosting gig, the 2018 Oscars, the 2018 MTV Movie and TV Awards, and David Letterman’s Netflix show “My Next Guest” and People Magazine. This year.
“My whole team, they said to me, ‘Tiffany, you can’t wear that dress on SNL. It is forbidden to wear it twice,'” Haddish said during his “SNL” memoir. “And I said, ‘I’m not saying there’s no prohibition. I’ve spent a lot of money on this dress. It costs more than my mortgage.’ “
Gerard says the comedian’s recycling of his looks is “quite a joke,” but Haddish has spoken of his “practical values.”
“I think it can be funny. I think it can be very powerful. Both things can be real,” Holmes admits. “The way she turned it on is entertaining, but it’s making a real statement. … We talk a lot about how fun it is and … the glamorous side of it. But in logistic terms, it’s expensive (and) it’s time consuming.”
Angelina Jolie, Brooke Shields and Intergenerational Re-Wear
Other stars are inviting their children to be part of these memorable fashion moments. Angelina Jolie and Brooke Shields have both gone viral for sharing their former red carpet dresses with their daughters for big moments.
Last month, Jolie brought several of her children to the red carpet for her new “Eternals”. At one premiere, daughter Shiloh Jolie-Pitt borrowed a black-and-white Dior gown that her mother initially wore for the 2019 “Maleficent: Mistress of Evil” press conference. In another, Zahara Jolie-Pitt wore the same vintage silver Ely. Saab Couture’s mother famously dressed for the 2014 Academy Awards.
Brooke Shields went viral in the summer after her daughter Rowan Henchy took part in a red strapless dress worn by Shields for the 1998 Golden Globes.
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“Why not use it as a kind of treasure chest when dressing your children?” Says Holmes. “If you can adjust and clean it up and have all the logistical elements … it’s a very beautiful thing. They are special pieces and beautiful pieces and they deserve to see the light of day again.”
What can these moments teach us about the future of sustainable fashion?
Holmes says celebrities tend to wear something at once and the rise of fast fashion. Over the past 10 or 15 years, stars have often borrowed clothes from designers for special events, allowing them to continually showcase events in new styles.
“It became part of the Hollywood fashion scene, where more and more new is better,” adds Holmes. “And that translates to consumer shopping patterns.”
The rise of social media has only fueled the “new is better” mentality. In the era of Instagram influencers and Gen Z fashion at Ticktock, the trend cycle has been accelerated to “terrifying speeds,” Gerard notes – it’s not environmentally sustainable – or our wallets.
“Right now, the growing obsession with sustainability is turning shoppers into sustainable and environmentally friendly brands,” says Gerrard. “Unfortunately, buying more clothes from these brands is not sustainable.”
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But as social media promotes the fast fashion practices of celebrities, it also proves that audiences have a major appetite for talking about repetitions, which can also be deceptive to consumer practices.
“Seeing big-time celebrities turn into outfit repeaters can seriously change the way we look at our own wardrobes,” says Gerrard.
Holmes adds: “I want to do a good job of celebrating repetitions, because sometimes I am (disappointed) in repetition. (Repetitions) can be exciting.