Fury as an energy giant, tells Brits to ‘cuddle your cat’ and ‘do star jumps’ to keep warm as bills double to £ 2,000


One of Britain’s energy giants has sparked fury after the Brits were told to “cuddle your cat” and “do star jumps” to keep warm as the bills were set to rise to £ 2,000 a year.

MPs blasted yesterday’s “simply offensive” suggestion to reduce fuel bills from the OVO Energy Division.

The energy company has advised people to 'cuddle their cat' to stay warm

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The energy company advised people to cuddle their cat to stay warmCredit: Getty
The screen grab of the SSE Energy Services newsletter causes anger

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The screen grab of the SSE Energy Services newsletter causes anger

The Financial Times reports that its email has revealed “ten simple and cost-effective ways to stay warm this winter.”

Nonsense recommendations include “cuddling with your pets and loved ones”, shrinking a little ginger and porridge, and avoiding chili “making you sweaty”.

Another suggestion is to “move on” by cleaning up your house and challenging the kids to a hula-hoop contest.

The email that FT saw was sent to customers of SSE Energy Services – the electricity and gas business that OVO purchased in 2020.

Former Tory Cabinet minister Theresa Villiers said the suggestion was “insufficient.”

He said: “Many people are very worried about rising energy bills and don’t take kindly to telling them to do star jumps.”

Labor MP Darren Jones, who chairs the business option committee, called on OVO to apologize.

“Telling many families to put on a jumper is obviously offensive if you can’t afford it at such a difficult time,” he said.

Home electricity bills are set to double this year and revenues are expected to hit the biggest squeeze since the 2008-2009 GFC.

Energy bills will rise by more than 50 percent in April, or from £ 700 to £ 2,000 per year.

An OVO spokeswoman apologized, telling FT: “We understand how difficult the situation is for many of our customers this year.

“We are working hard to find meaningful solutions as we approach this energy crisis and recognize that the content of this blog is poorly judged and unhelpful. We are embarrassed and sincerely apologize.”

The fuel crisis began in October last year after a number of factors, including reduced gas supplies from Russia and lower reserves in the UK, which skyrocketed.

And Ofgem – the energy regulator that determines bills for 15 million homes – lifted the rate cap on 12 percent in the same month.

Meanwhile, charities have warned of an increase in people experiencing “fuel poverty” as the cost of living is rising to new heights.

Official figures have suggested that inflation may reach its highest level in 30 years but banking behemoth Goldman Sachs warned that commodity prices could rise 6.87 percent in April, well above the government’s 2 percent sweet spot.

And experts now say the ‘perfect storm’ of gas prices increases, the rise of national insurance, and the pulling of a million people into a higher tax rate could do irreparable damage to people’s personal finances.

A Tip to Keep Yourself Clean

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A Tip to Keep Yourself Clean
Former Tory Cabinet Minister Theresa Villiers said the OVO's suggestion was 'very sensible'.

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Former Tory Cabinet Minister Theresa Villiers said the OVO’s suggestion was ‘very sensible’.Credit: EPA



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