Google details plans to use AI in search results

Google on Wednesday detailed plans to use artificial intelligence technology to revolutionize the way people find information online, a day after rival Microsoft announced a new AI-powered version of Bing. .

At an event at its Paris office, Prabhakar Raghavan, a SVP at Google, said the company would bring “the magic of generative AI” directly into its core search product and use artificial intelligence as “the next frontier of our information.” will pave the way. product.”

Generative AI is the technology behind ChatGPT, the viral AI chatbot tool backed by Microsoft. These tools are trained on vast collections of online information to generate powerful written responses to user prompts and queries. It can also be used to create images.

In his presentation, Raghavan noted that the technology will allow Google’s search engine to offer more complex and interactive answers to questions, including bullet points marking the best times of the year to view different constellations. Providing and also presenting the pros and cons of buying an electric vehicle.

“The potential of generative AI goes far beyond language and text,” he said, noting that the new tech can be used to search for information “visually.”

Raghavan said, “With generative AI, we can already automate a 360-degree spin of a shoe from a handful of still photos, which previously required marketers to use hundreds of product images and expensive technology. ” “As we look ahead, you can imagine how creative AI will enable people to interact with visual information in completely new ways.”

The incident on Wednesday comes days after Google unveiled its new AI-powered chatbot called “Bard” in an apparent bid to match the viral success of ChatGPT. Access to Bard was opened to “trusted testers” earlier this week, and Google plans to make the tool available to the public “in the coming weeks,” CEO Sundar Pichai said Monday. According to a blog post.

“We will continue to use internal and external testing feedback to ensure it meets our high bar for quality, safety and reliability before we roll out more broadly,” Raghavan said. Launch at scale,” said Raghavan.

Microsoft held a press event of its own on Tuesday, as the AI ​​arms race between the tech giants heats up. At Microsoft’s event, the tech giant announced a revamp of its Bing search engine and Edge web browser that will be powered by AI. Microsoft last month confirmed plans to invest billions in OpenAI, the company behind ChatGPT.

ChatGPT’s surge in popularity has reportedly prompted Google management to declare a “code red” situation for its core product: online search. In the two months since its public launch, ChatGPT has been used to generate articles and song lyrics, and answer questions that someone might have previously searched for on Google.

The underlying technology that supports Bard has been around for some time, though not widely available to the public. Google unveiled its Language Model for Dialog Applications (or la MDA) a couple of years ago, and said the technology would power Bard. LaMDA made headlines late last year when a former Google engineer claimed the chatbot was “sensitive.” His claims were widely criticized in the AI ​​community.

The rise of AI-powered chatbots, and the incorporation of this technology into products such as online search, can also pose risks. Because these tools are trained on online data, experts have noted that they have the potential to perpetuate bias and spread misinformation. From Microsoft’s infamous “Tay” in 2016 to Meta’s BlenderBot3 just last year — several AI-powered chatbots released by tech giants have run into trouble shortly after public launch for offensive comments.

But Google and its rivals are increasingly betting on the technology’s ability to redefine search, one of the most fundamental products on the Internet.

“Although we have been searching for 25 years, I dare say our story has only just begun,” said Raghavan. “We have even more exciting, AI-powered innovations in the works that will change the way people search, work and play. We’re reinventing what search means and the best is yet to come.

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