Cult Fashion, launched in conjunction with in-house women’s apparel brand 11 Honoré, has released a selection of 10 pieces of 0-26 sizes.
The title is given Love dropThe collection ranges from colorful floral prints to highly structured monochrome silhouettes.
Clothing includes extra pleats for extra room and comfort and enlarges clothes for easy fit and includes materials such as organic silk, recycled nylon and polyester.
Made using at least 50 percent of the collection Has been recycled Or organic materials.
Creative Director Ditte Reffstrup said of the launch: “The gunny is not about a look or a uniform identity, it’s about confidence and kick-ass power.
“I hope we can continue to share this attitude with more and more people. Everyone is welcome.”
The collection is available from Gunny’s website, and a pair of leggings start at £ 105.
Gunny is one of the very few designers who create clothes for plus size shoppers.
Erdem announced an inclusive collaboration with Universal Standard earlier this year, but Rixo’s Spring / Summer 20222 collection is the first to include larger sizes.
For everything else, the US brand is the Universal Standard one The world’s most inclusive fashion company, With sizes ranging from 4-44.
The firm offers a service called Fit Liberty, which promises to freely exchange any piece from the Fit Liberty collection if your size moves up or down within a year of purchase.
In 2018, a group of top models and influencers, including Tess Holiday and Sunny Turner, called for improvements to offer plus-size shoppers on British High Street.
Laura Capone, beauty and fashion journalist at Cosmopolitan UK, published a Open letter Call for UK brands to prioritize plus-size women
The letter came at the back of a survey of 16 women (average size for UK women) or more, with 83 per cent of them saying they were not represented by the high street.
According to PricewaterhouseCooper’s analysis, the plus-size market is growing significantly larger than the rest of the fashion market.
It is expected to reach 22 per cent of the UK clothing market by 2022.