Hellstorm’s Lazy Hale has become the first female brand ambassador of Gibson guitars.
A new range of guitars and gear designed by the singer and songwriter have also been announced, with Hale named to the Gibson Gives advisory board.
Hale was revealed as Gibson’s latest ambassador at a ceremony at the Gibson Garage in Nashville, Tennessee.
“I am honored to be named Gibson Ambassador,” Hale said in a statement. “Ever since I was 16, it’s been my dream to someday be part of the Gibson circle. It’s an incredible feeling to know that this dream has come true.”
She continued: “When I hold a Gibson guitar in my hands, something magical ignites within me, the same guitar that my ancestors and rock forefathers carried on their shoulders. With Gibson, I am the rockstar I am I want to be
“It’s a privilege to represent my style, my gender and the incredible power of music that connects us all with my beautiful Gibson family.”
We are proud to officially announce that the frontwoman of the Grammy® award winning band Hellstorm, Lizzie Hale, has joined Gibson as the first female brand ambassador!#gibson @LZZYHALE pic.twitter.com/uCCCCARnHK
— Gibson (@gibsonguitar) July 16, 2021
“It is an honor to welcome Lazy Hale as our newest Gibson ambassador,” Gibson Brand President Cesar Guiquian said in a statement. “Lizzy is the ambassador of music, not just Gibson. A powerhouse vocalist, badass guitarist, and an influential force in music, Lzzy is a pioneer in every sense of the word.
“From the beginning of her career, Lazy had a clear vision of what she wanted to achieve and worked hard to get there, without compromising. She has paved the way for other artists and continues to , for example, breaking down barriers, and raising Hellstorm into a Grammy Award-winning band with a loyal fanbase around the world.
Earlier this year, Hale teamed up with Slipknot’s Corey Taylor, Anthrax’s Scott Ian, and Slayer’s Dave Lombardo on a new song called “Thunder Force,” taken from the soundtrack to the Netflix film of the same name. Which was released back in April.