Italy fined Apple, Amazon $ 225M in ‘antitrust’ action

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Italy’s antitrust watchdog has fined Apple and Amazon a total of more than $ 225 million for violating EU rules and helping to restrict competition in the sale of Apple and Beats branded products.

The investigation found that the provisions in the 2018 agreement between US tech giants limited access to select resellers to the Italian Amazon market. Said the Italian Competition Authority Tuesday.

Watchdog fined Apple $ 151.32 million and Amazon $ 77.29 million. It has also ordered the end of the restrictions and granting resellers access in a “non-discriminatory manner.”

Both Apple and Amazon have said they will appeal.

“The proposed penalty is unreasonable and unjustified,” Amazon said. “Because our business model relies on their success, we reject ICA’s suggestion that Amazon will benefit from excluding sellers from our store.”

Apple said it respects the Italian Competitive Authority “but we believe we have done no wrong.”

Watchdog fined Apple $ 151.32 million.
Getty Images
Beats headphones are displayed in the store
Beats headphones count on products included in the deal between Apple and Amazon.
VCG by Getty Images

Apple says the team with selected resellers can help with customer safety because it ensures the products are genuine.

“Products that are not true offer a lower level of experience and can often be dangerous,” Apple said. “To ensure our customers buy real products, we work closely with our reseller partners and have teams of experts around the world working with law enforcement, customs and merchants to ensure that only true Apple products are sold.”

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