After 18 months of ‘not really done’, the hope is that this autumn-winter will finally bring us back to the old days in Tivu – where social constraints can be remembered and family and friends gather around, with the warmth of a wood fire, the familiar and soothing aroma of spicy mulled wine in the air. And with the foliage and the cold outside of winter, we need to restore our winter wardrobes. However, when it comes to a closet makeover, many of us now have different priorities – because, during this downtime, our attention has been drawn to the urgent need to make more environmentally conscious decisions in our daily lives.
Enter Troy London, a contemporary fashion label with environmental and humanitarian awareness at its root. By adopting fashion-forward designs for men and women, this family-run business is gaining the profile to do what the world needs more of now — investing in quality, timeless and ethically-made clothing.
“Our whole idea is to invest in something that is well done and stays,” explains Rosie Van Kastem, who founded the brand in 2013 with her sister, Lucia Ruck Keen. “We understand that our customers are more involved with it.
Aspiration for positive change
Growing up in Oxfordshire, Rosie and Lucia spent a lot of time outdoors as a young girl. It was this experience that taught them the most high-performance outerwear, especially for women, about the market gap, because “it is very difficult to find truly waterproof waterproof jackets.” And In a boxy or non-feminine style. “
The sisters founded Troy London against the ethics of an overly saturated fast fashion industry. “Education has made us aware of what is happening around the world,” Rossi explains. “We have found that our customers are willing to pay a little more for something that is sustainably crafted. People know about factory conditions for fast, inexpensive fashion. These products are not durable, but have a serious impact on people’s lives. Very low — but because we like to celebrate quality production and support UK businesses, we work with British milling fabrics and natural fibers as much as we can.
Sustainability is no longer a word
By producing their clothes within the UK, Troy London is reducing emissions and pollution caused by long-distance transport, storage and protective packaging. In addition, they are not contributing to the excessive and unethical working conditions of overseas factories currently suffering from the worldwide practice of fast fashion.
Instead, Rosie describes working with local quality craftsmen and women — true experts in fashion making — as “eye-openers”. After all, if you are looking for high-performance clothing that will last a long time, it should be well designed. The beautiful, luxurious collection is an added bonus.
“Whether it’s working with suits or waterproof fabrics – or creating a beautiful shirt with intricate details – these people are really skilled, and we have to respect the talent we have in the UK,” he explains. These little hints of luxury inside our designs, make our collection Enjoy Special. “
Where luxury and sustainable fashion meet
The most amazing thing is that customers will never be disappointed. Styles like Troy Trademark Tracker Jacket In Khaki for Women (£ 275) – as worn by the Duchess of Cambridge Navy wax parker The (£ 350) timeless wardrobe are prime examples of staples that never go out of fashion. They look fabulous, highlighting the femininity of the dress through the cinchy shape and elegant details.
With the most recent menswear line – it includes stunning men Wax camouflage jacket (£ 425) and several versions of the traditional British Lamb Jumper With suede shoulder and elbow patches – it does not allow the technical details to be taken seriously, the rain sleeves with storm cuffs – and the wire mesh fits perfectly around the face.
In addition, Troy London gives consumers the option to be active on their sustainability journey – giving each customer the option of accepting their purchase in a recycling box to reduce waste. At checkout, the opportunity comes to cover their carbon footprint Greener, An initiative to re-distribute consumers the impact of their own carbon footprint to a worthy cause.
“We’re very happy to say that a large number of consumers are adding a percentage to their purchase. These small initiatives have a big impact,” adds Rosie.
Props to quality crafts
As Rosie rightly observes, perhaps, sustainability is not a new initiative. Instead, we are following the precious advice that has been passed down through the generations; Take care of our things, because they will last us a long time.
“I think we’ve lost our way a little bit,” she says, laughing. Our clothing can be worn by people with pride, and for many, many years. “
Like Rosie and Lucia, the team behind The Macallan take pride in producing high quality British produce, combining the finest ingredients and sustainable production process to create the best quality and unique whiskey. The Double Cask range is currently available at the Whiskey Exchange, Whiskey Shop, Whitrose and other premium retailers. Find out more at themacallan.com