Microsoft launches Bing search engine ‘infused with AI’

Redmond, Wash. Microsoft announced the “reimagining” of its Bing search engine with artificial intelligence at an event on its headquarters campus on Tuesday, a sign that the company is committed to bringing artificial intelligence to the masses.

Microsoft’s move is sure to accelerate the artificial intelligence arms race between the tech giants, which was reignited by the recent arrival of ChatGPT. That AI system could answer questions and produce human-like text, such as marketing copy or student essays, and quickly became popular with people outside the tech industry.

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