Survey, which included data from more than 2,000 adults in the UK, found that three out of five smartphone owners feel their device is picking up on their conversations and using that information to create targeted ads.
Two-thirds (66 percent) of those surveyed said they had seen receiving targeted advertising for a product on their phone after talking about it in person.
However, only a fifth (22 percent) of these people said they thought it was because their device was listening to their conversation.
Other theories for targeted ads were other personal data or browsing history.
The survey found that 74 percent of people aged 18 to 24 said youth were more likely to be skeptical of their smartphone after they had personally spoken about a product in an “oddly well” ad. have seen.
Meanwhile, among older people aged 55 or older, 54 percent noticed targeted ads after discussing a product or brand, but only nine percent believed it was because their phones. was listening to their conversation.
The extent to which smart technology can actually listen to users is a controversial topic, one the big tech companies have always vehemently denied.
However, in 2019, Google accepted That its employees listen to audio recordings of customers on Google Home smart speakers so that it can improve its voice recognition technology.
These recordings were then used to develop the Google Assistant artificial intelligence system, which is used in its Google Home smart speakers and Android smartphones.
The assistant understands and responds to voice commands given to it, answers questions about news and weather as well as being able to control other Internet-connected devices around the home.
In a statement, the company said: “We partner with language experts around the world to improve speech technology by transcribing a small set of questions – this work is critical to developing technology that will help Google Empowers products like Accessories.
“Language experts only review about 0.2 percent of all audio snippets, and these snippets are not tied to user accounts as part of the review process.”