NBCU’s Linda Yaccarino in Talks for Twitter CEO

Linda Yaccarino, the chairman of advertising and partnerships at NBCUniversal, is reportedly in talks to become the new CEO of Twitter. According to sources, Yaccarino is in the early stages of discussions with Twitter’s board of directors about taking over the top job from current CEO Jack Dorsey, who co-founded the company in 2006.

Yaccarino, who has been with NBCUniversal for over a decade, has been responsible for driving ad revenue growth for the media conglomerate’s television and digital businesses. Under her leadership, NBCUniversal has made significant investments in streaming services such as Peacock and has forged partnerships with major advertisers.

If Yaccarino were to take on the CEO role at Twitter, she would be tasked with overseeing a company that has been struggling to keep pace with rivals like Facebook and TikTok in the fast-changing world of social media. Twitter has also faced intense scrutiny over issues such as misinformation, hate speech, and the company’s handling of user data.

While it remains unclear whether Yaccarino will ultimately take the Twitter CEO job, the fact that she is reportedly in talks with the company underscores the challenges that Twitter faces as it seeks to chart a new course under new leadership. With Yaccarino’s experience in advertising and media, she could bring a fresh perspective to Twitter’s business model and help the company better compete in the crowded social media landscape.

However, it is important to note that Twitter has not officially commented on the rumors surrounding Yaccarino’s potential appointment as CEO. The company has also not indicated when it plans to make a decision on the leadership position.

In any case, it is clear that Twitter is in need of a new leader who can steer the company through its current challenges and help it to grow and evolve in the years to come. Whether Yaccarino ultimately takes on that role or not, the search for a new CEO is an important moment for the social media giant and for the future of the industry as a whole.

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