A top editor at the recently launched Semaphore has already pulled out of the digital outlet for being “too dependent” on one of its patrons.
Semaphore climate editor Bill Spindle took to Twitter on Friday to share the final piece of his “short but prolific career.”
“My final story after a short but fruitful stint as climate editor @Semafor – unfortunately due to an overreliance on Chevron sponsorship,” Spindle wrote.
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The Chevron logo is displayed at a Chevron gas station in Los Angeles on Oct. 28, 2022. Chevron saw near-record profits as their quarterly profit rose 84% to $11.23 billion amid rising oil prices.
(Photo by Mario Tama/Getty Images)
In a separate Twitter post on Saturday, Spindle opened up about what transpired between him and Semaphore, saying, “I have the utmost respect for Semaphore management and staff as a journalist.”
“I’m not saying they or Chevron were wrong about climate coverage. I’d call it ‘as I see it,'” Spindle wrote. “My concern was that it was inappropriate to place a Chevron ad on the same page as climate stories, particularly as a dominant advertiser. I would apply the same to any news organization that does the same. Such advertising is wrong. “Gri enhances the perception of advertising. impact, perceived and real.”
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Spindle continued, “Semaphore acknowledged my concerns by removing Chevron ads from my e-mail climate newsletter. However, Chevron ads never left my stories, where they often appeared as the sole advertiser. O “Despite my discomfort and concerns, the ads remain. A few weeks ago. When we parted ways last week, I told Semaphore management that climate stories and newsletters with fossil fuel ads are the easy way forward.” I said I wasn’t.”
Written by Semaphore climate editor Bill Spindle, this article is featured and advertised for Chevron.
(Screenshot/Semaphore)
Spindle, who worked at The Wall Street Journal and the Council on Foreign Relations before joining Semaphore before its launch in October, told his Twitter followers that he will continue to report on Substack’s newsletter, The Energy Adventure(r).
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When asked for comment, Spindle referred to his Twitter feed and declined to comment further.
A spokeswoman for Semaphore told Fox News: “We have decided to part ways with Bill due to issues unrelated to any advertising partnership. Semaphore is an industry standard for accepting advertising that we support. follows strong guidelines on. We did not remove the ad. due to editorial requirements and the climate newsletter has a number of sponsors.”
The refinery supplies automotive fuel, including gasoline and diesel, to Southern California and jet fuel for aircraft at Los Angeles International Airport.
(PATRICK T. FALLON/AFP via Getty Images)
Semaphore was founded by former New York Times journalist Ben Smith and former Bloomberg Media CEO Justin Smith.
When he left the Times in January, Ben Smith told the publication about his start: “200 million people are college-educated, studying English, but nobody treats them like an audience. But one -those who talk to us and who talk to us.We see them as spectators.
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A few days later, the Times sought out Smith in an announcement about its purchase of The Athletic.
The acquisition of The Athletic will position us as a global leader in sports journalism and offer English speakers around the world one more reason to turn to The Times for their daily news and lifestyle needs. does,” said NYT CEO Meredith Kopit Levien. Press Release