A little breeze passed as Matt Caputo looked at the surrounding businesses in the 15th and 15th District of Salt Lake City.
One worker was in the middle of the hanging lights from the local Middle Eastern restaurant marrow opposite the road, her mother walking with her children to Tully Bakery behind Caputo. A short time later, a man walked out of Caputo’s Market & Deli, holding two bags of food and drink in his hand. It was relatively busy this Wednesday morning before Thanksgiving.
This is the scene Caputo wants to see. Many local retailers operate at a loss for most of the year, and they say these next few weeks will make or break small businesses.
“Every year I face the fact that if I have a bad holiday, everything my father built, everything I’ve worked on for the last quarter century can go up in smoke,” he said.
But a good holiday? It doesn’t just float businesses; This can help small businesses to provide benefits to their employees.
Caputo knows that three of its markets have had good holidays in recent years.
“This is how we provided health insurance to all of our staff. This year we are going to start offering 401 (k),” he said. “This is how, by 2022 and beyond, we’re going to make sure that everyone who works for us can find a place to live near where they work. When you shop at a local business, you don’t just increase shareholder returns, you give your neighbors – the people who serve your food and make your coffee – what they deserve. You are making sure that you have a standard of living. “
As Black Friday and Cyber Monday approaches, Salt Lake City Mayor Erin Mendenhall is urging people to take part in the Small Business Saturday, when millions of dollars are spent at major retailers nationwide.
He says local buying impacts every small business surrounding the community. First, there are employees who receive important benefits such as health care and retirement in the Caputo case. More than half of every dollar spent on local businesses to buy products is in the community, Mendenhall added, Referring to the 2013 Civic Economics Study. He points out that every dollar spent at a big box store is 13 cents.
“In our local economy, 55 cents does not stay here, but these locally owned, independent businesses contribute to charities at three times the cost per consumer dollar,” he said. “So they’re reinvesting in our community, helping Salt Lakers and Utah build prosperity and security. There are a million reasons to shop locally.”
Need another reason to buy locally this year? You can enter to win a $ 500 local shopping spree.
Buy locally and win $ 500 to spend locally
Local First Utah, An independent business alliance promoting small businesses in the state, came up with an idea to direct people to local businesses after the epidemic hit. It is hosting “Shop Small Crawl” for the second straight year. Saturday, if you buy something in one About 40 participating local stores in UtahYou can enter to win a $ 500 prize that can be spent at participating stores or online at Salt Lake City, Midvale, Mob and Ogden.
Customers can log in by going to any of the participating businesses, where they can scan the QR code through a customer loyalty loyalty app called Localite.
“It’s one of the only programs in the country,” said Kristen Lovelette, executive director of local First Utah.
The importance of local buying this year
This holiday season is an interesting shopping season than previous years. Supply chain shortages and inflation are affecting businesses and consumers alike.
Mendenhall views small business shopping as a solution to some of the problems in the market. He asserted that local businesses can give thoughtful, one-of-a-kind gifts; They can recommend gifts that match the interests of the people shopping with customers. On top of that, you can get a gift now instead of feeling that the time comes right for the holidays – something is at stake again this season due to lack of supply.
“You can shop at the local businesses with unique, beautiful gifts that don’t take two to three months to get here on a swirling ship somewhere in the ocean,” the mayor said.
Ultimately, Lovelette added that Shopping Local makes sense for small business owners and employees and that it brings them back to the community. About 95% of businesses in the state are considered small businesses, he said.
Local First Utah was created in 2006 by one of the owners of The King’s English Bookstore, one of the 15th and 15th District and participating businesses in the $ 500 prize, for independent businesses to connect with each other and the Utah community.
After the COVID-19 pandemic disrupted the economy, some small businesses in Utah have recovered while others have closed. While some have developed a large e-commerce presence, some have created ways for shoppers to browse through stores securely. As supply chain issues emerge, Lovett said many local businesses have strong personal relationships with the manufacturers of the products they sell, which have helped alleviate the problems.
“You’re going to get different answers depending on who you’re talking to. By and large, independent business owners are some of the most robust, innovative people. They figure out a solution,” Lovelette said. “We’ve seen it through infectious disease.”
Saturday’s Shop Small Crawl and $ 500 Prize aims to give small businesses a little more help but the group won’t stop once the holiday season expires. Local First Utah will launch a New Year’s Resolve Resolve campaign with the goal of changing consumer behavior by making consumers think locally before shopping online, Lovett said.
As the upcoming holiday shopping season unfolds, Caputo says he understands why people go to big-box retailers and e-commerce giants first. In some cases it can be cheaper or more convenient, especially if you buy something without getting out of bed. He argues that Utahs don’t have to give up big businesses altogether, but they do ask to consider a local store or a mix of both, as well as during and after these holidays.
“Changing a small percentage of your holiday shopping can make all the difference for your neighbors,” he said. “If you can’t afford it this Saturday, we’ll take it whenever you can. Please, this holiday season, think about local affairs. It makes a big difference for us.”