Stephen ‘tWitch’ Boss’ mom ‘almost called’ him to talk about his new Gap ad


The mother of Stephen “tWitch” Bass “almost called” her late son to praise his new Gap campaign, which was released more than a month after he died by suicide.

“I called you to say son look at you in this ad! Then I remembered 💔,” Connie Boss Alexander captioned a snippet of the ad on her Instagram Stories on Tuesday.

“My heart…” Alexander, 59, added.

On Monday, Gap released a campaign posthumously honoring Boss, who before his death on Dec. 13 featured in the company’s collaboration with Haitian-owned menswear label The Brooklyn Circus.

In the clip, the former “Ellen DeGeneres Show” DJ happily shows off her dance moves while rocking pieces from the new capsule.

Stephen "tWitch" Bass and his mom, Connie Bass-Alexander, smile.
Stephen “tWitch” Bass’ mother, Connie Bass-Alexander, said she “almost called” her son for bragging about his new Gap ad.
Instagram/Lady Calixa

Gap also announced that it will make a donation to Active Emotional Health in Boss’s honor.

Alison Holkar, Bass’s wife, released a statement, saying how she was “so moved” by her husband’s moving images.

“When Stephen and I first saw her photos from the campaign, it brought tears to our eyes. He was so impressed with how they captured her true essence, and he wanted to show them off for the world to see. was excited for,” he said.

A selfie of Stephen "tWitch" Bass and his mom, Connie Bass-Alexander, smiling.
“I called you to say son look at you in this ad! Then I remembered 💔,” she wrote.
Instagram/Lady Calixa

“We pay tribute to Stephen’s life by presenting these photos for the joy and light he brought to everyone around him.”

Bass died by suicide last month, just three days after he and 34-year-old Holkar celebrated their ninth wedding anniversary. He was 40 years old.

Gap posthumously released a campaign honoring the late dancer.


Stephen "tWitch" Bass dances in Gap ad.

Gap posthumously released a campaign honoring the late dancer.


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Stephen "tWitch" Bass dances in Gap ad.

Gap posthumously released a campaign honoring the late dancer.


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Following his untimely death, Alexander said she was unable to express how she felt, but wanted to thank everyone for their kind messages.

“Family and friends, thank you for all the love, prayers and encouragement,” she wrote on her Instagram Stories last month.

A still of Stephen "tWitch" Bass holding a Davis sign in a Gap ad.

Boss committed suicide last month at the age of 40.


A photo of Stefan "tWitch" Bass smiling in a Gap ad.

Boss committed suicide last month at the age of 40.


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A photo of Stefan "tWitch" Bass smiling in a Gap ad.

Boss committed suicide last month at the age of 40.


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“Please know that I see all the messages, texts, posts and phone calls. I can’t use words right now. Please know that I will reach out when I can.

He ended his message by asking his followers to keep him and his family “in prayer”.

Bass is survived by his wife, three children: Wesley, 14, Maddox, 6, and Zia, 3, as well as several other family members.

If you or someone you know has been affected by any of the issues raised in this story, call 988 or text the Suicide & Crisis Lifeline.


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