Stranger-Than-Fiction Music Documentary ‘What The Hell Happened to Blood, Sweat & Tears?’ Lands at Abramorama, Sets Theatrical Release (EXCLUSIVE) Most Popular Must Read Sign Up for Variety Newsletters More From Our Brands

New York-based film distribution and marketing company Abramorama has released “Whatever Happened to Blood, Sweat and Tears?” have acquired global rights. Described as more of a political thriller than fiction, the documentary dives deep into the disappearance of one of the great counterculture bands of the late ’60s and early ’70s.

“What Ever Happened to the Blood, Sweat and Tears” tells the never-before-told story of a rock group that unwittingly becomes entangled in a political rat’s nest, involving the US State Department, Nixon White. House and included a controversial concert. Visits to Yugoslavia, Romania and Poland (countries then known as the Iron Curtain) followed. As a result, they found themselves in the crossfire of a polarized America.

Khoon, Pasina Aur Ansu is known for hits like “Spinning Wheel”, “You Made Me Happy” and “And When I Die”. Before their accidental political entanglement, the group headlined the Woodstock Festival and won numerous Grammy Awards, most notably the 1970 prize for Album of the Year for The Beatles’ “Abbey Road” and “Johnny Cash at San Quentin.”

A press release classified the film as: “Blood, Sweat and Tears was a darling of both the mainstream and rock press, a counterculture icon and inspiration for a generation of horn-based bands. Their future was limitless.” And then it all went wrong.”

John Sheinfeld (“The US vs. John Lennon”) wrote, produced and directed the film, which was co-produced by Dave Harding (“Herb Alpert Is…”), and executive produced by James Sears Bryant. Produced by Abramorama will release the film in North American theaters in the spring of 2023 with a blood, sweat, and tear show.

“What Happened 50 Years Ago with Blood, Sweat and Tears is particularly fascinating because it clearly shows that political and cultural history repeats and repeats itself,” said director John Sheinfeld. “Like many public figures today, the band has learned well that, as their biggest hit goes, ‘what goes up must come down.'”

Executive producer James Sears-Bryant added, “John does a wonderful job of solving the mystery of how one of the biggest groups of its time became an early victim of cancel culture.”

Abramorama CEO Richard Abramowitz and head of music Evan Saxon described the film as “a thriller in sheep’s clothing”.

“Everyone knows that Blood, Sweat and Tears was a seminal influence in fusing rock and roll with jazz,” he said in a statement. “John Sheinfeld’s film tells a very different story, one of political intrigue and one at a time when popular music was revolutionary and had global influence.”

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