These customers are not McLoyal.
While McDonald’s may be the world’s largest fast-food chain, it ranks last in terms of customer loyalty, according to a new survey.
Market power asked 5,000 North American consumers about their fast food habits and recent experiences and found that the home of the golden arches does not impress customers.
Meanwhile, Chick-fil-A beats all other chains when it comes to customer loyalty, with West Coast joint In-N-Out trailing behind.
Rounding out the top five were Papa Murphy’s, Jersey Mike’s, and Raising Kane, respectively.
Controversial, Christian-owned chain Chick-fil-A was also named the favorite restaurant of typically woke Gen Z this year. Although the restaurant is known for its revolutionary drive-thru, another study found that it was the slowest of all fast food chains.
Despite its quirks, Chick-Fil-A has been America’s favorite restaurant for eight years.
So what is Ronald McDonald missing from Chick-fil-A cows? The survey used five factors to measure customer satisfaction: Food quality, speed of service, staff friendliness, restaurant atmosphere and value for money.
He also asked about brand image and company values. Both Chick-fil-A and Starbucks drew polarizing reactions from customers. Most people had good things to say about the chain, but they also saw plenty of negative critics.
McDonald’s customers are also torn in those categories. The restaurant received more positive feedback than negative, but received more negative feedback than other brands.
Firehouse Subs must be doing something right because it hasn’t received a single negative comment out of 5,000 subscribers.
Perhaps even a new generation, a little girl nicknamed “Little Nugget” after her mother was born in a McDonald’s bathroom, can faithfully help the customers of the chain.
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