Ubisoft says it is still primarily targeting premium game releases


In Ubisoft’s recent first-quarter earnings call, CEO Yves Guillemot stated that about 80 percent of the company’s current investments are premium titles.

Guillemot said (Thank you, VGC): “Nearly 80 percent of our current investment is on expanding our premium offering by growing our largest existing franchises, building new IPs with a focus on player engagement and social interaction, and adding blockbuster licensed entertainment brands to our portfolio. is aimed. .”

The other 20 percent are free-to-play titles, he said. They aim to bring Ubisoft’s brands “to a broader audience across all geographies, including emerging markets, on all platforms including mobile, and with multiplayer titles designed to be evergreen.”

Tom Clancy’s XDifferent. credit: Ubisoft

In a press release Guillemot said that the newly announced Tom Clancy’s XDefiant Shows how the company is expanding its brand in the free-to-play market.

He also said that the company has shown how it can successfully enter new markets in which it has little experience, as he talked about some of the company’s franchisees.

“18 years ago, we learned new skills and eventually became leaders in the Open World Games Assassins Creed and totally different One of the most successful franchises in the industry.”

far cry 6 promo shot
Far Cry 6. Credits: Ubisoft U

It all comes on the back of another earnings call from May of this year, where Ubisoft Chief Financial Officer Frederick Dauget discussed Ubisoft’s strategy going forward. “We’re building on from our earlier comment regarding the issuance of 3-4 premium AAAs per year. That’s not really a fair indication of the dynamics of our value creation now,” Duguet said.

“In addition, we are building high-end free-to-play games to move toward AAA ambitions over the long term,” he added.

In other news, guilty gear attempt has revealed its first DLC fighter, which happens to be an alien carrying a coffin, which it also uses as a weapon.



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