Warner Bros. Discovery Promotes Rebecca Rørmark to Head of Streaming Marketing for EMEA Most Popular Must Read Sign Up for Variety Newsletters More From Our Brands

Rebecca Rørmark to Warner Bros. Discovery (WBD) has been promoted to the newly created role of senior VP, head of streaming marketing for Europe, the Middle East and Africa, reporting to Patrizio Spagnolito, global chief marketing officer for direct-to-consumer. . .

WBD is currently preparing for the launch of its global streaming platform that will combine HBO Max and Discovery+ content into a single user interface. It is set to launch in the US and Latin America this year before launching in Europe from 2024. Rørmark will lead the streaming brands’ evolution, subscriber base development and marketing preparations for launch.

Rørmark joined Discovery Networks Norway in 2013 and expanded its marketing reach to cover all of the Nordics in 2017 and VP, Marketing and PR at WBD for the region following the merger of Discovery and WarnerMedia in 2021. became He ran marketing for VOD service Dplay in the Nordics from 2015 and oversaw its rebrand to launch Discovery+ in 2021. His previous experience includes working with Netflix, Fox, National Geographic, Nickelodeon and MTV brands.

“I’m very proud to join this incredibly talented team at such an important time in our business, as we work together to launch an enhanced streaming service that complements Discovery+ and HBO Max. will deliver the best. Consumers are looking for the best materials, convenience and durability and I am confident that we will deliver what they are looking for with our improved products,” said Rørmark.

Rørmark took up her new position at the beginning of February and will be based in Oslo.

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